Atom Thought

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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 124
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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 100
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How Social Media is changing brand communication paradigm

Atom Thought

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people. Bean bags don’t make a Google!

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Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. Digital Insight Social Media Marketing' It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others.

Brands 174
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Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. However brands overlook a couple of factors: 1. As a brand, how can you show to each participant that his/her participation did make a difference?

Campaign 219
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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

Social Media Marketing' Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 173
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Social Media Marketing- Short Term or for Ever?

Atom Thought

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. Not for Social Media Marketing!