Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Convince & Convert

NOVEMBER 1, 2011

Whether you use Klout or any number of other software programs out there that can give you some sort of number, do you find that influence or outreach is scalable for brands, that it really has the ability to be a core part of your social program, your communication program? A lot of people wringing their hands and things like that.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

SEPTEMBER 14, 2022

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media.

Strategy 101

Strategy Brands How To Template 101

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122