Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 129

Template Templates Marketing Sample 129

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are talking specifically about social media strategies and trends for brands. In fact, they are great content for brands to use (and should use!).

Social Media 196

Social Media UGC Trends Organization 196

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Brands 86

Brands Fashion How To Authentication 86

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns? But in practice, influencer marketing is used for all purposes.

Metrics 52

Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Hootsuite

OCTOBER 18, 2022

Take control of the brand experience from checkout to delivery. Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. So how do you boost sales in an unpredictable market? Plus, you can set up different loyalty tiers, spending requirements, and more within the platform.

FAQ 97

FAQ Price Loyalty Review 97

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

Social Media 111

Social Media Marketing Policies Advertising 111

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. hopes brands will soon address. “I

Social Media 142

Social Media Metrics Data Team 142

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Social Media 124

Social Media Template Templates Skills 124

agora pulse

MAY 16, 2016

It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes. Different goals require different tactics.

UGC 110

UGC Social Media Content Hashtag 110

Convince & Convert

SEPTEMBER 26, 2013

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Plus, engagement on the app from brands like NARS, Taco Bell, Rebecca Minkoff, Karmaloop, and more, is worth noting and following.

Film 140

Film Loyalty Upcoming Social Media 140

Convince & Convert

SEPTEMBER 18, 2015

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional.

Marketing 60

Marketing Embedding Survey Review 60

Pixlee

JANUARY 3, 2017

The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media.

Social Media 41

Social Media Brands How To Compete 41

agora pulse

JANUARY 23, 2018

Many social media marketers are missing out on this opportunity because it seems too complicated. Previews of upcoming products or events. A company that does a fantastic job of building brand loyalty and awareness using this strategy is the women’s custom clothing company eShakti. Think beyond the newsfeed.

Instagram 125

Instagram Real Estate Loyalty Upcoming 125

Twist Image

FEBRUARY 23, 2018

Brands simply no longer know where to put their money. It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the needle between several key facts the marketing industry is currently experiencing, and then drawing our conclusions from there.

Loyalty 51

Loyalty Data Advertising Analytics 51

Bare Feet Studios

APRIL 29, 2009

It’s not easy understanding how to be a brand on Twitter , though it is being done very well by some. However for business, it is more high impact regardless of whether you use it at all, as people are talking about your brand most likely and I think it’s valuable to be part of that. Especially business people.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Rebekah Radice

MARCH 2, 2015

Cross-pollination between social media networks is a smart way to grow your following and improve brand loyalty. Someone who gets how to market a local business on Instagram is Nair and Bjorn. Whether you’re taking a picture of your latest creation or sharing an upcoming event, choose eye-catching images. Book launch.

Instagram 132

Instagram Geotagging How To Real Estate 132

Keyhole.co

OCTOBER 19, 2023

Get a sneak peek into the magic behind [brand/business name]. Join us on a journey behind the scenes of [brand/business name]. Here’s your chance to witness the behind-the-scenes action at [brand/business name]. We’re pulling back the curtain to reveal the secrets behind [brand/business name].

Types 59

Types Instagram UGC Collaboration 59

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. Buffer) Any variations of your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Twist Image

DECEMBER 21, 2012

This is a book about brands and real relationship building (the next loyalty marketing?). Campbell Assistant Professor of Marketing at Wharton University. Campbell Assistant Professor of Marketing at Wharton University. loyalty marketing. marketing professor. Berger is the James G. contagious.

Loyalty 98

Loyalty Upcoming Authentication Buy 98

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Campaign 84

Campaign Report Social Media How To 84

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Twist Image

APRIL 29, 2011

Several years ago a leading brand contacted us ( Twist Image ) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. and the brand has no direct relationship with the consumer. Some brands do this well.

Retail 110

Retail Apple ROI Advertising 110

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 97

Twitter Tips Notification Sentiment 97

Saying It Social

FEBRUARY 4, 2010

of upcoming trends [link] Seesmic – Twitter & FB app [link] Twitterrific – Mac & iPhone app [link] TweetDeck – Twitter, FB & MySpace app [link] Power Twitter – Firefox Add-on https://addons.mozilla.org/en-US/firefox/addon/9591 Twuffer – schedule tweets for later! link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

List 149

List Social Media Tips TweetBeep 149

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Writtent Blog

DECEMBER 14, 2014

It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. This isn’t just an amazing opportunity for B2C or eCommmerce brands, either. Customer Loyalty. Why not give your email contacts a sneak-peek at an upcoming sale before anyone else gets a chance? Gift Guides.

Newsletter 111

Newsletter Sample Samples Template 111

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com.

Loyalty 205

Loyalty Software Publishing SEO 205

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Sprout Social

JULY 7, 2016

The marketing potential is high, but how do you maximize it? Here are some Facebook Business Page tips to up your marketing game. The best Facebook Business Page tips are all about building brand loyalty , awareness and increasing your overall engagement. Define Your Facebook Goals. Offer Value in Line With Your Goals.

Tips 72

Tips Facebook Real Estate Mobile 72

Social Media Strategies Summit

JANUARY 10, 2019

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161