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The work isn’t done: Make brand activism more than a moment

Sprout Social

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises. ESSENCE [link].

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. 5 Questions Social Media Marketing Analytics Can Answer. Tracking the KPIs of Social Media. Related articles.

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Brand strategy: What it is and how to create a strong framework

Sprout Social

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy.

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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Write it, and burn it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department. Yet, it seems to be a stagnant mode of gathering feedback.