Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. (in West Bengal!) via Flickr, CC 2.0.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

Trends 175

Trends Survey Template Templates 175

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. Influencers are people who can influence the perception of your brand in the short term. They won’t be the same for each brand. Thanks, NBC.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

JUNE 20, 2011

Their loyalty program and mailing list work in sync, and they do a good job of keeping me posted with promotions without overwhelming me with emails. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. Image: Simon Q via Flickr, CC 2.0.

Twitter 197

Twitter Flickr Loyalty Retail 197

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 28, 2013

but did you enhance brand. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. And that’s what happened.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important? Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

JULY 14, 2011

A relatively strong brand has been tarnished. You know; the people who helped put their local Blockbuster out of business by loyally ordering their DVD rentals from Netflix the last few years. Yep, those “valued customers.&#. That is unfortunate, but it is a self-inflicted wound. What would you do if you were Netflix?

Price 246

Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

NOVEMBER 15, 2011

By diverging and standing out, Cain’s candidacy is a testament to the public relations style Al and Laura Ries recommended in The Origin of Brands. Cain’s resilience is likely based on yet another basic PR understanding: brand loyalty. The candidate’s brand has (so far) saved him, Cain and simple.

Case Study 217

Case Study Study Comparison Reputation 217