Jeff Esposito

JUNE 29, 2011

Increasing brand awareness. Increasing customer loyalty. Reducing push marketing spend. Generating sales. Generating new product ideas. Increasing purchase rate. Saving money. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales.

Jive 30

Jive Forums Committee Survey 30