Direct Marketing Observations

MAY 25, 2011

If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? What does that have to do with loyalty and recommendations ? Just saying that out loud sounds crazy but check this out. I think so.

Loyalty 207

Loyalty Brands Products Facebook 207

Direct Marketing Observations

FEBRUARY 8, 2011

Now let’s think about the brand experience. Before the age of social media, we really didn’t talk about the brand experience. It was just marketers trying to sell something. That’s all I wanted to do. I didn’t need presents. Well maybe one or two but…. It didn’t really have a name. Great customer service? Someone who cares.

Brands 162

Brands Loyalty Buy Conversation 162

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

OCTOBER 25, 2010

It started with this: It is a good post in Adweek about how food marketers are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. How could you leverage your affinity to the brands you like online?

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

DECEMBER 16, 2016

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Where does social fit in a brands mobile strategy? Customer loyalty and disruption. I wrote this: Being innovation led is as equally vexing a goal, as it is a deficiency. Insensitivity. What works? who is the competition?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

OCTOBER 5, 2011

On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. I got a standing ovation for that one. I didn’t get a standing O from my daughter however. Why the flip-flop? You’re going to roll your eyes when you read this next line, but hear me out.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152