Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 100

Mobile Strategy Loyalty Advertising 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. It’s the customer loyalty that will be at stake. The short answer is yes. Use your navigation to your advantage.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Posted in Conversion Conversion Optimization.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

Take, for example, a global footwear brand. This brand’s primary foothold may have been from brick-and-mortar stores around the U.S. It can make all the difference in customer engagement and loyalty on one level. It can make all the difference in customer engagement and loyalty on one level.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I spent a long time in a very large brand. Emergence Marketing. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. Instead of being attracted to the sparkly new changes, consumers often feel alienated by the inconsistent and constantly shifting branding.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. Can every company have a why?

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Which leads me to my next ROI …. With a Coupon Code!

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media is not a campaign it’s a commitment! A while back I created a post called – There.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A&E, QVC, Tulane University are already pilot clients for LiveBar and other existing customers include – Neutrogena, P&G, American Express, Kimberly-Clark HSBC, Kraft, Campbells and more … Listen to Peter Friedman discuss how to do this and the best uses of this for your brand! in April 1996.

Liveworld 100

Liveworld Communities Sites Web 2.0 100