yMarketingMatters

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Posts with highly engaged users are more likely to indicate a consumer’s intent to purchase or loyalty. Reach measures how many people have seen your post.

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How Storytelling Can Help Your Sales in 2019

yMarketingMatters

People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty. There are so many different ways a person can encounter your brand for the first time online. It Guides Your Prospect Through Their Journey.

B2B 178
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article thumbnail

How Storytelling Can Help Your Sales

yMarketingMatters

People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty. There are so many different ways a person can encounter your brand for the first time online. It Guides Your Prospect Through Their Journey.

B2B 130
article thumbnail

How Storytelling Can Help Your Sales

yMarketingMatters

People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty. There are so many different ways a person can encounter your brand for the first time online. It Guides Your Prospect Through Their Journey.

B2B 100
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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. The possibilities are huge. Connecting with customers.

Twitter 100
article thumbnail

Twitter Basics – How To Get Started On Twitter

yMarketingMatters

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. The possibilities are great. Connecting with customers.

Twitter 100