Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

OCTOBER 3, 2018

Customers talked to one another about brands all over the Internet, and marketers were invited to join. It became another place for brands to push out advertising. Humans with personalities and names were replaced by corporate personas and branded voices. The organizational hierarchy flattened dramatically.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Go where they are.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

NOVEMBER 7, 2016

Brands are making the same mistake that newspapers and other media publishers have made. It doesn’t build brands. It doesn’t drive customer loyalty. Don’t let your brand make the same mistake. Build one that will build your brand, help your customers, and increase your employee’s morale. It doesn’t create advocacy.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

FEBRUARY 4, 2013

If the league wants fans’ dollars (and loyalty) back, they’re going to have to first win back their fans’ trust. It doesn’t matter what the league says, but what they do.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116