Sherrilynne Starkie
NOVEMBER 26, 2017
This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Pinterest introduces QR type codes.
Sherrilynne Starkie
FEBRUARY 28, 2015
Stories draw people together, create community and build consensus, trust and loyalty. For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. It’s a wholesome message that will build trust and loyalty among those who hear it.
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Sherrilynne Starkie
MARCH 2, 2013
One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. Top tips for bloggers and brands. There were more than 8.9 That’s the connection that social media brings.
Sherrilynne Starkie
JUNE 22, 2013
It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. A good example is Jana, a company that makes users a partner in their own data.
Sherrilynne Starkie
JUNE 9, 2013
It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Getting a solid return on investment in social media is tough to measure. It takes digging deeper into the data, past the top line metrics to get the real insight that matters.
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