Jeff Esposito

JUNE 29, 2011

Increasing brand awareness. Increasing customer loyalty. While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. Making money. Generating sales. Generating new product ideas. Increasing purchase rate. Saving money. Reducing customer service time.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. With geo-apps, the same event can be more impactful in buzz generation, money raised and brand recognition.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. You see the fans latched on to the passion of the owner and offered to pay the fine issued by the league.

Jive 30

Jive Forums Committee Survey 30