Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference. Value Received.

Brands 109

Brands Strategy Reputation Authentication 109

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Instead, use hashtags that are already popular and align with your brand.

Content 124

Content Brands Findability Marketing 124

Pam Moore

JULY 17, 2017

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. How to Get Your Social Media Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

NOVEMBER 29, 2016

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Have you thought about your personal branding strategy?

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Sample 78

Sample Samples Strategy Brands 78

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore there is a great deal of potential for high-end luxury brands to meet their right customers base. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your brand is in need of a major refresh but you can't get the budget approved to do such. This includes social media. Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

OCTOBER 1, 2017

Not LinkedIn. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. 8 Steps to Develop a Social Business Plan (white paper). Not Instagram, LinkedIn. Not Facebook.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

SEPTEMBER 23, 2016

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. Monitoring. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MAY 31, 2023

Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. Repurposing content Looking to turn a white paper into an Instagram post?

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

JANUARY 4, 2017

The invest in the brand. They optimize their LinkedIn company profiles. You are going to need to define your brand, content, engagement and other specifics of your strategy. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. The marketer and brand that can outlast, out market and sleep better than their competition wins. Tips to humanize your brand and better connect with your customers.

Content 163

Content Training Marketing Industry 163

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Breaking down BDAs’ structure to us, Raj De Datta’s article explains: “ Every user that joins LinkedIn adds a signal to the LinkedIn BDA stack, enabling the recruiter to harness all their millions of profiles, not just their individual silos.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

FEBRUARY 8, 2011

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Share this on LinkedIn.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Brands are investing in employee advocacy. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Kikolani

JUNE 20, 2012

For freelancers, LinkedIn is the 21st Century phone book. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn. There are two basic strategies for finding great clients on LinkedIn. One is to actively market yourself on LinkedIn to prospects you identify.

LinkedIn 126

LinkedIn How To Skills Retail 126

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. Need help taking your brand to the next level?

Influencer 60

Influencer Activities Content How To 60

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Speaking of LinkedIn.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., measured by increases in direct web traffic and branded search visits). White paper downloads. Expanded social media following (e.g.,

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. It builds brand awareness. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Share this on Linkedin. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Most importantly I am going to help you get more brand awareness, engagement, leads and sales. You can download my brand new 2020 content calendar template here -> 2020 Content Calendar Template.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Most importantly I am going to help you get more brand awareness, engagement, leads and sales. You can download my brand new 2020 content calendar template here -> 2020 Content Calendar Template.

Template 78

Template Templates Social Media Content 78