Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends.

Examples 130

Examples Trends Social Media Brands 130

Webbiquity SMM

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

LinkedIn 179

LinkedIn Company Comparison Meme 179

The Social Media Incubator

OCTOBER 15, 2013

When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

LinkedIn 132

LinkedIn Company Brands Social Media 132

Ignite Social Media

SEPTEMBER 5, 2023

Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later.

Social Media 161

Social Media Brands Content UGC 161

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. LinkedIn in 2013. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. It’s considered the go-to platform for B2B companies. .

Hashtag 118

Hashtag LinkedIn How To B2B 118

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. As such, it’s similar to Twitter Spaces , another beta-stage social platform built around audio chat rooms. 6 Ways Brands Can Start Using Clubhouse. On Twitter, Elon Musk has 48.3 Network More Strategically.

Brands 228

Brands Conference Hosting Conversation 228

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. Through LinkedIn, this can be done in a cost effective way. Last week, we wrote about how to set up a presence on LinkedIn. Last week, we wrote about how to set up a presence on LinkedIn. Product & Services.

LinkedIn 241

LinkedIn Brands How To Overview 241

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Social Media Strategies Summit

AUGUST 15, 2023

Carrie is active on LinkedIn , posting on average at least a couple of times a week. We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Check her out on LinkedIn.

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 116

B2B Influencer Brands Marketing 116

Oktopost

JUNE 21, 2022

According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. So, where can eager B2B marketers find the best influencers? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Ignite Social Media

JULY 10, 2020

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Slack Twitter. PRIORITY PLATFORM: Twitter. 1 Hubspot is a Resource for Marketing Decision Makers.

B2B 150

B2B Social Media Brands Hubspot 150

The Realtime Report

JANUARY 24, 2014

Twitter: over 218 million monthly active users. via Twitter. LinkedIn: 259 million active users. via LinkedIn. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? over 1 billion monthly unique users.

Social Networking 190

Social Networking Brands Twitter Tumblr 190

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%).

Social Media 220

Social Media Reddit LinkedIn Research 220

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

The Realtime Report

APRIL 3, 2014

Twitter: 241 million monthly active users. LinkedIn: 259 million active users. via LinkedIn. Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. ” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands. .”

Social Networking 170

Social Networking Sentiment Brands Twitter 170

Keyhole.co

AUGUST 30, 2023

XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well.

Features 64

Features Twitter Press Release Influencer 64

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Users on the platform are bombarded daily with content.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 91

Social Media Engagement Brands Template 91

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135

Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. If you wish to add a the ‘Follow Company’ button to your website, follow this link to Linkedin Developers.

Company 217

Company LinkedIn News Feed 217

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. Twitter announces the shutdown of ‘Circles’ as of October 31st. Monetization Dynamics Will Twitter Charge Users?:

News 80

News Report Social Media Instagram 80

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: LinkedIn. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Profiles: LinkedIn. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Forbes Social Media

NOVEMBER 15, 2018

As companies seek new ways to engage customers, employees and stakeholders, while also wrestling with the fallout from scandals on Facebook and Twitter, a surprising number are turning to LinkedIn.

LinkedIn 108

LinkedIn Social Networking Brands Engagement 108