Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. It’s easy to do that on LinkedIn. And it’s not just enterprise accounts.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” They are the experts, so let them share their expertise on behalf of your brand!” It’s well worth a read.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. build a strong brand identity. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. It’s time to face the music.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. LinkedIn Facts and Stats. LinkedIn advertising reaches 727 million people, or 13% of all adults on the planet. Instagram Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no way (yet) for brands to build a presence there. Clubhouse is centered firmly on creators, not brands, at least for now.”

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. For example, LinkedIn is a platform for professionals, employees, and companies. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Watch for mentions of your brand.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. It builds brand awareness. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. Brands should also be using trending hashtags. Using too many social networks. Overselling.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. The social media release also links back to the company’s LinkedIn and Twitter accounts. Share this on LinkedIn. Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. This is a level deeper than the majority of more superficial social networks. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” 7 secrets of a master digital storyteller by Get in Front Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Reno Macri is a founder and director of a leading exhibition and event company Enigma Visual Solutions, specialising in exhibition services, event branding, event production, modular exhibition standands and much more.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

NOVEMBER 27, 2018

LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 28, 2010

If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 20, 2011

Brand and mention tracking (e.g., Six LinkedIn Metrics. Page views (of LinkedIn company overview). Lift in branded search visits (another imprecise but correlated measure). . • Most tweeted links (i.e., which content is most popular with followers). Influence (e.g., Klout and Kred scores). Number of company followers.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. How to Get Your Traffic Back. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., measured by increases in direct web traffic and branded search visits). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190