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Which social media channels should your brand be present?

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A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

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How to Plan Your Social Media Strategy for Better Engagement

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However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. How to build a social media strategy for your brand? So, it’s like evaluating your brand to discover what you need to improve. Efficiency.

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How companies use video content on social media

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How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers.

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Interactive posts for social media: how to approach and engage your audience

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The format is recommended to improve brand reach in the online environment. Brands, friends, family, and several other pages end up competing and endeavoring to guarantee one more minute of the user’s attention, which, in turn, engages with those contents that arouse a sense of identification and interest , due to personalization.

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How to align Content Marketing and Social Media for the most effective amplification

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A blog post shared on Tumblr should be miles away from the same blog post shared on LinkedIn. But peculiarities of each platform aside, social media, in general, is a way for you to connect with your audience on a deeper level, showing what the organization cares about, and creating a strong brand that goes beyond the products themselves.

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24 Tools Every Social Media Manager Should Use

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These channels are a direct connection between brand and audience. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn. Keep reading and find out!

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

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