Small Business Mavericks

JANUARY 17, 2014

Whatever it takes, you need to put your brand out there and lead people to your website. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

JANUARY 31, 2013

If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. You’ll also have to rebrand your YouTube account, LinkedIn persona, newsletters, podcasts, and anything else online that carries your old brand name.

Cost 98

Cost Domain Name Newsletter Engineering 98

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. You can’t do that on Facebook, Twitter, or LinkedIn. There is actually more than one reason.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

JULY 3, 2012

That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Branding – The best bloggers create a brand. Your brand is your message. Social media – Your blog is a conversation. Savvy marketers figure out how to get the conversation from these social media outlets to their blog.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

JANUARY 8, 2013

Share to LinkedIn, Google+, Facebook, and Twitter. Next, build a Facebook and a Google+ page for your brand. Then share those on your Twitter, Facebook, Google+, and LinkedIn profiles. After that, you need to get some inbound links – quickly. If you have images, share to Pinterest. If you have videos, share to YouTube.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

JULY 26, 2012

This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Those outposts are great reputation management, brand building, and authority building tools. They build trust.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

OCTOBER 1, 2013

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. Maximize your exposure by sharing your videos on Twitter, Facebook, LinkedIn, Google+, and Pinterest. YouTube is still the second largest search engine online. It’s the largest video sharing site.

YouTube 101

YouTube Video Embedding Social Media 101

Small Business Mavericks

NOVEMBER 7, 2011

For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. It’s on. Who’s going to win? Is it Facebook? The social media sites themselves are striving to be No.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

JULY 14, 2012

While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. If you have a major supplier that is important to you, why not communicate through LinkedIn, Facebook, or Twitter where your mutual customers hang out.

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

SEPTEMBER 4, 2012

One negative message about your brand going viral can really put a damper in your business’s trust among consumers. LinkedIn is considered slightly risky by 43% of businesses and not risky by 35%, making it more trusted than Facebook, Twitter, video sharing sites, or blogs. It’s not really surprising.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. Write longer posts – This is especially useful on your Facebook page, Google+, LinkedIn, and Pinterest. Share third-party links and even competitor links.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Diversify your content – Instead of focusing all of your own content on your brand, diversify your content. Write longer posts – This is especially useful on your Facebook page, Google+, LinkedIn, and Pinterest. Share third-party links and even competitor links.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

JANUARY 6, 2016

SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings. But if your primary target is other businesses, then LinkedIn could be more effective. Not all of them will be effective for your type of business.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

DECEMBER 7, 2011

Almost everyone is on Facebook today, or Twitter, or LinkedIn. You can post your blog to several websites that will send your blog to many areas of the internet. You will have people reading about your business from half a world away. Start a fan page on Facebook. Once again, post something every day about your business.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

MAY 11, 2011

You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me as a primary Web presence, but it is a good free place to start and could serve as an additional place for branding you as well as providing you with an inbound link to your business website. You can set up an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150