Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Over the course of a year, this is comparable to having hundreds of relevant, contextual ads out there for your brand, at a fraction of the cost of traditional PR!

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. Share this on Linkedin. We hope you agree! Tweet This! Share this on Facebook.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

SEPTEMBER 8, 2010

You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Share this on Linkedin. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

APRIL 10, 2013

For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Relate it all to the brand. In a critical way, the e-commerce site is the final touch point, the ultimate ‘proof’ of the brand concept. Does the experience on the website match the brand promise? Just try it”.

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

iPad 174

iPad Advertising StumbleUpon Digg 174

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Share this on Linkedin. Tweet This! Share this on Facebook.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. Share this on Linkedin. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Linkedin. Tweet This! Share this on Facebook.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Share this on Linkedin. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JANUARY 21, 2010

Share this on Linkedin. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

DECEMBER 22, 2009

And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand. Share this on Linkedin. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Share this on Facebook.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Share this on Linkedin. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. The lasso part is really about an “away game&# for your content.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Share this on Linkedin. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 16, 2010

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. Share this on Linkedin. What is your publishing calendar? Tweet This!

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 18, 2010

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. For multi national brands you may also want to evaluate each technology based on support for multiple languages. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on Reddit.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JANUARY 28, 2010

They are “advocates&# of the Avaya brand. Share this on Linkedin. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya. My social media team deals directly with them and they rarely talk about other firms in our space. Tweet This! Share this on Facebook.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share this on Linkedin. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. HR will require checking the background of new hires via Social Networks.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This!

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. HR will require checking the background of new hires via Social Networks.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

DECEMBER 29, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Linkedin. If you have any insights on how best to get there please share them. Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Share this on Linkedin. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain ….

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Share this on Linkedin. Mark it down people.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

Will Facebook displace LinkedIn as "the social network for business"? Services I offer. My schedule. How to contact me. Current location: Fleet, England (home). My Weblog Gurteen Knowledge Community. Knowledge Community. Current Poll. Show Results View other poll results. tell a friend. request help. visitor book.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

OCTOBER 6, 2009

It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. This is why marketers HAVE to be compelling story tellers. They didn't show the car for the first few weeks.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

FEBRUARY 4, 2009

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Monitor Tons have been written about monitoring technologies for brands and here is a good list of them all – 170 Resources to help you manage your online reputation.

Organization 109

Organization Plaxo Tips Brands 109

Buzz Marketing for Technology

SEPTEMBER 29, 2008

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. BRAND NEW BLOGGING FEELING EVENT. Branding (208). It is true, the best networks were always the small ones, made up of strong, reliable connections, not temporary hook ups. Line items in a database or an item count.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 24, 2008

12 ways to define your blog, brand or site. Popular Posts. 50 essential knowledge management sites and blogs. 1542 spam: time for a challenge question. Uncommon Knowledge: the story so far. Why doesnt collaborative blog ranking exist? Most Comments. collis (17). Arjun Thomas (9). ClappingTrees (8). Angela Carito-Walmsley (8). Jason Alba (7).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 22, 2008

The Human Brand. Don Dwiggins. Dynamic Driveler. eMerging Human. Fouroboros. GentleBreezes. Malcolm Gladwell. Good and Happy. Paul Graham. Half Changed World. Yule Heibel. Indigo Ocean. Jane Crow Jnl. Languagehat. Learning Lessons of Nixon. Marvelous Garden. Mary Mattingly. Ming the Mechanic. Pohangina Pete. Roger Moore. Muse to Muse.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

APRIL 15, 2010

Doesn’t that mean customer service is now more important to shaping customer perceptions, brand preference and future purchase activity? Share this on Linkedin. Tags: Branding Customer Customer Experience Customer Support Social Media Support User Generated Content. So why not treat it that way now? Tweet This!

Marketing 231

Marketing StumbleUpon Digg Reddit 231

Buzz Marketing for Technology

JULY 24, 2008

The Human Brand. Don Dwiggins. Dynamic Driveler. eMerging Human. Fouroboros. GentleBreezes. Malcolm Gladwell. Good and Happy. Paul Graham. Half Changed World. Yule Heibel. Indigo Ocean. Jane Crow Jnl. Languagehat. Learning Lessons of Nixon. Marvelous Garden. Mary Mattingly. Ming the Mechanic. Pohangina Pete. Roger Moore. Muse to Muse.

Technorati 100

Technorati Aggregator Resources Report 100