Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239
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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100
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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). Share this on LinkedIn. See the entire list at Aaron’s original post.

Brands 210
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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

News Flash: Big Brands Can Be Social Too (6). Share this on LinkedIn. No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous.

Badge 244
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. They have an “old school&# brand that has been around for ages, and have deep roots in the traditional marketing days where the advertising industry boomed. Share this on LinkedIn.

Company 231
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The Digital Five Tool Player

Adam Cohen

A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. Brand Fusion: Creative, Search and Media (4).

Tools 247
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On Beyond Snake Oil

Adam Cohen

Brand Fusion: Creative, Search and Media (4). Share this on LinkedIn. Making the Leap: Why Companies Struggle with Social Media (9). Social Media Does Not Exist (17). 5 Ways Social Media Impacts Consideration (9). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Tweet This!

Posterous 189