Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. Many high-Klout folks auto-follow.

Klout 221

Klout Twitter Creative Commons Facebook 221

Mindjumpers

AUGUST 6, 2012

Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Webbiquity SMM

DECEMBER 20, 2011

These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. Six Twitter Metrics. Klout and Kred scores). Brand and mention tracking (e.g., Klout and Kred scores).

Social Media 194

Social Media Metrics ROI Klout 194

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Influencer 60

Influencer Brands Marketing Authentication 60

Waxing UnLyrical

JULY 24, 2011

Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.&#. Advisory: Google+ begins booting brands , by Geoff Livingston and Danny Brown. Why: like it or not, Klout is here to stay. Why: commonsense. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye.

Klout 165

Klout Flickr Metrics B2B 165

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Buffer Social

MARCH 6, 2017

The analytics on the free plan shows you basic account metrics (boards, pins, followers, etc.), The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. This Pinterest tool helps with much beyond analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? Enjoy the conversation.

Klout 81

Klout Marketing Influencer ROI 81

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Buzzlogix

MAY 15, 2017

You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article!

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. That will export the posts visible on that page, along with their metrics. Most obvious of these is Google Analytics. THANKS AGAIN for a great product!

Postrank 134

Postrank Analytics Tools Klout 134

Kikolani

JUNE 1, 2012

Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. The 10 Most Misleading Social Media Metrics in the World – The amount of misleading social media metrics is truly staggering.

Mashup 115

Mashup Resources Klout RSS 115

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. Demographics Pro App for Twitter (free tool) : Quickly determine whether the influencer’s audience is right for your brand. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence.

Influencer 76

Influencer Tools Marketing Klout 76

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JANUARY 28, 2014

Keep in mind that “the best” is subjective and different for every brand. They set target goals such as Klout score and traffic. However, Mary said “the process was too sterile and we realized quickly how important it was to the Char-Broil brand to work with people who truly shared our point of view about outdoor cooking.

Blogger 151

Blogger Case Study Klout Influencer 151

Sprout Social

MAY 20, 2016

Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who outranks you in SEO?

How To 42

How To Klout Analysis Metrics 42

Waxing UnLyrical

AUGUST 16, 2012

There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above. But minus some of the more essential metrics we have developed and plus some of the more useful emerging stats, we’re looking at a somewhat inexact science.

Journal 175

Journal Compete Team Klout 175

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. Demographics Pro App for Twitter (free tool) : Quickly determine whether the influencer’s audience is right for your brand. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Razor Social

NOVEMBER 29, 0002

Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. There is good configuration on the alerts, where you can set up options such as only delivering alerts based on someone having a high number of followers or Klout score. Monitors social metrics across all channels supported.

Analytics 89

Analytics Social Media How To Analysis 89

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

ProBlogger

OCTOBER 5, 2016

See who the influencers are, and make use of tools (such as Kred, PeerIndex, and Klout) that apply metrics to determine top influencers. Most people are happy to gain as much exposure for their brand as possible. As a blogger, you may apply the 80/20 rule to effectively advance your brand.

How To 55

How To Health Care Microsoft Blogger 55

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. It takes digging deeper into the data, past the top line metrics to get the real insight that matters. This is valuable insight not reflected in superficial metrics. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

Tools 160

Tools Klout Metrics Airlines 160

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160