Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? Why is this so? That is where Commun.it

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. link] Michael A.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Brand Awareness.

News 40

News Press Release URL Analytics 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. “Big brands typically emphasize positive things and never go on a stream of consciousness rant. Tips for Twitter Brand Pages. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the revenue impact of social media.). Listen Now. The RSS feed is: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Twitter success stories: Explaining the ROI of Twitter by {grow}. 4 Rules for Marketing on Twitter by Practical eCommerce. Calculating and Improving Your Twitter Click-through-Rate by SEOmoz.

Tools 193

Tools Twitter Tips Hubspot 193

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Kikolani

AUGUST 20, 2010

How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing.

Mashup 126

Mashup Resources Foursquare WordPress 126

ProBlogger

MARCH 11, 2014

In this article I’ll dive into content marketing smart, not hard. I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. Introduction to content marketing smart. Let’s market smart, not hard. Let’s rethink how we create content.

Content 52

Content Case Study eBook Statistics 52

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Should there be an ROI on relationships? This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. You expand it.” Revolutionizing Communication.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

agora pulse

NOVEMBER 29, 2016

Social sharing creates awareness of your brand, increases ROI and multiplies your fan base. Great marketers know their target demographic and target their social media sharing and content towards that individual. Knowing this information can guide you in your choice of voice, content and imagery towards your target market.

Social Media 60

Social Media Social Media Management Trends Klout 60

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. How to Use Twitter Analytics: The Complete Guide for Marketers. Brand advocate.

List 145

List Social Media HootSuite URL 145

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

Influencer 123

Influencer Ustream Authentication Social CRM 123