Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Activating brand advocates.

Social Media 198

Social Media Jive ROI Press Release 198

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Is that content the real reflection of the brand and it’s value? Some are analytical thinkers and know how to extract ROI from a stone. Many have a passion for the topic of conversation central to the brand they manage.

Communities 141

Communities Content Jive Meme 141

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. Digital marketer (@Rana_kamran43) October 6, 2022. How would you describe our brand? email marketer. Strategic Thinking.

Social Media Management 86

Social Media Management Questions Social Media Skills 86

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 21, 2010

Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. This level of vagary is useless. Chris is incredibly kind and approachable. The kismet.

Social Media 126

Social Media Strategy Conference Eventful 126