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The New Retail Economy

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Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? I used to read books exclusively on my iPhone using the Kindle app. I found myself needing a strange contraption/adapter for my my iPhone X. No retailers carried anything remotely close to it. and on and on.

Retail 40
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A More Elegant Question About The Future Of Retail

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2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US.

Retail 40
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Smarts Brands Will Create Their Own Digital Products And Services

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Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. The greater thought here, was that brands are in the nascent days of being able to create and sell digital products and services to better market themselves, and better connect themselves with consumers. .

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Lies My Brand Told Me

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I got my iPhone 6. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. on the day after the launch of the iPhone. This is where most brands fall down.

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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192
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The End Of The Dial Tone

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If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s a long, hard slog for most brands. brand experience.

Retail 72
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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. FBI Announces They Can Hack on Their Own.

Loyalty 60