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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. You can't get away with lazy and sloppy marketing like you use to be able to.

Brands 78
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Location Based Social Media for Brands

Mindjumpers

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. For instance you can read about Nike’s iPhone application “True City” or loyalty and reward programmes initiated by Topshop and Tasti D-Lite.

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

And their slightly regal but warm approach extends to their online presence and marketing. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. No wonder this is more attractive to people than videos merely endorsing the iPhone’s qualities.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re producing data that can inform overall branding and in-store shopping experiences. What do they like?

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243
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The Value Of Utilitarianism Marketing

Twist Image

It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. No one (especially me) is going to deny that a well-executed Superbowl ad gets attention, gets a brand noticed and results in lift (sales, brand awareness, whatever). and it isn't. It just has to be useful.

Marketing 107