Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises.

Activities 113

Activities Brands Social Capital Compete 113

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. What challenges does social commerce solve?

Trends 143

Trends Conversation Instagram Influencer 143

Twist Image

AUGUST 10, 2012

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. You're going to get customers super-interested in liking and friending your brand because they spend five bucks a month on a box of cereal?

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. I used to call it the IF, the influence factor, and its importance in business engagement.

Klout 121

Klout Social Capital Influencer Social Graph 121

Stay N' Alive

SEPTEMBER 21, 2010

or, “how do I create traffic?&# There’s even a book about it called, “How to win Friends and Influence People.&#. I mentioned an important piece to that puzzle to building influence (in my case, getting published, and building a reputation) was how to network. It shouldn’t be easy.

Influencer 102

Influencer Social Capital Publishing Twitter 102

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60