Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. The obvious conclusion is that close school-brand relationships like this could become even more popular. .” ” As a brand, is it better to sponsor the school or the individual athlete?

Brands 81

Brands Sports Marketing Airlines 81

Social Media Strategery

OCTOBER 24, 2012

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community? She's the founder's mom.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

OCTOBER 3, 2018

Customers talked to one another about brands all over the Internet, and marketers were invited to join. It became another place for brands to push out advertising. Humans with personalities and names were replaced by corporate personas and branded voices. The organizational hierarchy flattened dramatically.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

AUGUST 31, 2019

Every text, email, post, and Snap is concepted, staged, shot, and shared to emphasize our strengths and optimize our brands. And as Robert Cialdini explains in his book “ Pre-Suasion: A Revolutionary Way to Influence and Persuade ” – when you admit your flaws, people are more receptive to what you say or do next.

Compete 77

Compete Authentication Study Issues 77

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JANUARY 6, 2014

We use sophisticated algorithms to measure the specific level of influence people have among their friends. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. They like/follow/subscribe to brands in social media…if there’s a deal involved. These moms have been misunderstood by brands for years. Go where they are.

Class 75

Class Social Media Forums Price 75