Mindjumpers

MAY 12, 2011

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. We want our brands to be more human because brands are made of human beings. But how transparent should a brand actually be(come)?

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Social Media Brands Authentication Reputation 211

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

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Brands Social Graph Report Groups 244

Mindjumpers

JANUARY 14, 2011

This post explains the process of changing trends and how it actually influences business model. Popular brands maintain their profiles to post about their activites on Twitter. Similar Posts: Changing Trends in Social Media Can Influence Your Business Model (part I). Take a look: Social networking: Connect, Share, Engage.

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Trends Influencer Social Media Forums 245

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. How can brands cut-through all the noise? Clickbait: Information overload!

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Mindjumpers

JUNE 20, 2019

Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. We teamed up with different influencers from around the world, who rely on their phones every day. Our influencers promoted their events and planned tours of their favourite spots. throughout the coming year.

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Banking Influencer Travel System 100

Mindjumpers

FEBRUARY 21, 2014

Actionable listening should be perceived as an interactive tool that can help prevent negative conversation, which in worst-case scenario could demolish a brand’s image completely. Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers.

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Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Mindjumpers

MARCH 23, 2016

What This Means for Brands. From a brand perspective, it is unquestionably going to become more complicated to market on Instagram. There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. So how will it affect their livelihood?

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Mindjumpers

AUGUST 6, 2012

Influence Measurement Tools. Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

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Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. A challenge for global brands.

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Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Reaching out to Instagram influencers. Monitor Your Brand’s Instagram Activity with New Reporting Tool.

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Mindjumpers

NOVEMBER 3, 2010

People have always talked about their experiences, emotions, needs and also products, services and brands. Engaging in brand- and product-related discussions. Identifying influencers and people who can be involved in sharing our stories. People are easier influenced by family members, friends and people that they know and trust.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

JULY 16, 2012

In tomorrow’s blog post I will examine what response strategies brands can make use of once the crisis strikes. People spend a large part of their time engaging in conversations on social media channels – and therefore, brands cannot ignore social media in their crisis management. The importance of social media in crisis management.

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Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. What does it mean for brands? Similar Posts: What Would a New Facebook ’Want’ Button Mean for Brands? How does it work?

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Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. I would like to highlight the subject again. Find your way of being Michelle Phan.

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Mindjumpers

APRIL 26, 2013

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Talking about the topic creates engagement and strengthens the brand value. .

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Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Monitor your industry’s influencers/leaders. Recently launched, the Promote feature gives brands the chance to promote their posts for a min. Get to know your competitors. price of $7.

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How To Guidelines Feed Feedly 274

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. In return, your influence will grow steadily. And, right now, Google+ is one of the dominating social networking sites.

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Mindjumpers

AUGUST 29, 2011

Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Earlier on our blog, we have written about ways to increase your Facebook fan base. Presentation shows you how. Why Starbucks has 20 Million Fans On Facebook.

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Communities Social Media Community building How To 183

Mindjumpers

NOVEMBER 17, 2015

Second to relevance, influencers play a key role in taking a campaign or cause viral. Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media.

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Mindjumpers

OCTOBER 18, 2011

A simple sign showing that you’re on Facebook is one solution to do this, but to take it one step further, I will here refer to the brand Charlotte Russe and its woman’s clothing store at a mall in Tukwila, Washington. Otherwise, it is after a short period easy to lose your fans again, and this is something many brands might forget.

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Posterous Examples Engagement Brands 228

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

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Netvibes Social Media Tips Delicious 218

Mindjumpers

NOVEMBER 16, 2012

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

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Report Content Marketing Nielsen 216

Mindjumpers

JULY 30, 2010

We know that people talk to others about products, brands and services. To understand word-of-mouth and thus word-of-mouth marketing, we need to understand why people share stories, including brand and customer experiences, product recommendations etc. Like Mindjumpers, he is associated with Social Marketing Forum. with others.

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Marketing Nielsen Forums Groups 251

Mindjumpers

OCTOBER 28, 2011

But how should a brand best handle the activity on its Facebook page? Sometimes fans may have had a bad experience with your brand, and there’s a good chance that this will be expressed on your page. However, it is also important that you on your page take into account the fans that love your brand! What do you think?

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Facebook How To Guidelines Social Media 249

Mindjumpers

SEPTEMBER 22, 2011

Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. So what does it mean for brands? I feel this is another way of channelizing influences in the right direction. Again works pretty well for brands! You Can Now Tag a Brand or Page in Facebook.

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Mindjumpers

MAY 6, 2011

Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Measurements.

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Social Media Loyalty Cost Reputation 180

Mindjumpers

MARCH 23, 2011

This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – and of course also two of the most popular infographics that we have posted on our blog. Read Full Post ». Read Full Post ». “A Read Full Post ».

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Social Media Tips Newsletter Twitter 212

Mindjumpers

AUGUST 31, 2010

Identify the Influencers Flowtown identifies the influencers for you. It looks really cool – especially the part about discovering influencers. Suddenly you grasp where to spend your marketing time and money. You’ll know the 20% of people who deliver 80% of your results. And, you’ll know them by name.

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Tools Marketing Nielsen Social CRM 210

Mindjumpers

MARCH 4, 2012

. · Improve customer service efforts – identifying conversations will reveal perceptions of your brand and enable you to manage brand reputation as well as handling real consumer issues real-time. This may also give you a chance to identity opinion leaders that influences consumer perceptions.

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Social Media How To Sentiment Data 237

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. Each of the four brands have used Facebook in different ways that has been able to lead to in store traffic and ultimately to an increase in sales in the stores.

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Mindjumpers

SEPTEMBER 12, 2012

Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. Before having established whether you aim to drive brand engagement, traffic, generate leads etc., The seven-step approach to delivering success.

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Report Content Nielsen How To 242

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs.

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Mindjumpers

APRIL 15, 2011

If you are a brand who need to keep track of several profiles and platforms, Hootsuite provides you with a management system from where you can plan content and updates. Changing Trends in Social Media Can Influence Your Business Model (part II). Browser power. Similar Posts: RockMelt – The Social Browser.

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HootSuite Applications URL System 217

Mindjumpers

DECEMBER 6, 2013

What does it mean for brands? Nevertheless, it is still important to create engaging content that is timely and relevant as this will also influence how effective paid content stories are. Especially on mobile. A content piece that has good organic reach will also be forming better in paid reach etc.

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Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

FEBRUARY 2, 2011

Southwest reaches out specifically to influencers: travel bloggers, brand fanatics, avid travelers, and importantly, employees all contribute content. - More facts: - Southwest Airlines is a strong brand. - Before getting into social media, Southwest Airlines was already an established brand.

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