Remove influence

Dave Fleet

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense. BrandSavant: The Limits Of Online Influence. Questioning online influence.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Why then, one might wonder, do brands advertise like this? Some brands have actually found the solution. Nobody talks this way. So what’s the big deal?

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Photo by Lianhao Qu on Unsplash. Privacy is mainstream.

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Introducing the Social Media at Scale Series

Dave Fleet

I know these challenges well – I’ve spent the last six months leading a team planning and executing a global social media program for a well-known global brand (and Edelman client). Advocates vs influencers, and why that difference matters. Together we’ll explore topics including: Organizing global social media teams.

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Digital Communications Conversations Continue To Evolve

Dave Fleet

The definition of “influencers” from a client perspective. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

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HOW TO: Read 26 Books A Year

Dave Fleet

Influence: The Psychology Of Persuasion , by Robert Cialdini. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. Persuasion: The art of influencing people by James Borg — read my review here.

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

Yes, it’s just a novel ( not a particularly good one , frankly) but things like this shape peoples’ perceptions of the PR industry, so I feel compelled to point out a few things for the record: The world’s top media won’t all cover your brand new conference. Twenty cover stories? Four days lead time is not enough.