Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Let’s switch to big brands. Can you give us some examples of how big brands are deploying serious games? I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

FEBRUARY 29, 2012

Influencer strategies and why they’re important. Paul delves into the development of an influencer strategy and what that means. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

OCTOBER 6, 2009

It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. Sales comprises of three simple things: Access, Influence and Delivery. It must help them influence those they get access to, if you have access, yet can't influence you're dead. But they never showed it. 2) Be an analyst.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

DECEMBER 19, 2012

However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand. Going for Cross Channel Optimization.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence. Branding (208).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 6, 2008

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. Previously, he was editor-in-chief and executive editor of Computerworld.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

JANUARY 19, 2009

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. Don’t try too hard - Thought leaders genuinely influence others by creating, advancing and sharing their ideas.

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

JUNE 27, 2008

The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements. The logos and brand elements take up valuable screen real estate. Your ultimate goal is to motivate and influence performance. Create a branded elearning player. THE SOLUTION.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

Categories (102) Achievement (30) Action (37) After Action Review (19) Awareness (26) Behavior (30) Beliefs (16) Business Management (72) Change (29) Children (33) Coaching (7) Collaboration (19) Communities of Practice (37) Competencies (6) Competitive Intelligence (4) Consciousness (16) Conversation (103) Creativity (113) Dialogue (84) Discussion (..)

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

OCTOBER 15, 2014

And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why?

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

JUNE 27, 2008

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. Consider the influence of information literate workers within their local communities.

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

NOVEMBER 1, 2009

I spent the weekend packing up copies of Fac e book Marketing for Dummies (Wiley) and sending them to family, friends, long time mentors but most importantly to influencers who I would love to have review the book. Tags: Blogging Personal Branding. Little did she know in that moment I became a published author!

Hubspot 100

Hubspot Energy Meeting Influencer 100

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. Create blog design that complements the rest of the personal or company brand. Influence Class Audio Download. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. 50 Habits of a Highly Effective Blogger.

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

OCTOBER 14, 2008

will be the combination of the two version, or totally a brand new ideas. some brands are already influenced by the same spirit so the midlevel or lower level managers are trying these new techniques. ′ (or someone you can influence successfully) is needed. I wonder what productivity 3.0 Love the tips.

Products 260

Products Project Software Meeting 260

Buzz Marketing for Technology

JUNE 27, 2008

Keep the people that naturally influence their social groups happy and they will keep the “good buzz&# going. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen). Comment by David Swedlow on May 22, 2008 @ 12:40 am.

Cymfony 113

Cymfony Badge Skills Comments 113

Buzz Marketing for Technology

JULY 9, 2008

BNET Blogs - HRs Brand New Experience. Years later I had a chance to meet Postman during a seminar at NYU and we ended up in an unsatisfying discussion about how you could influence the development and use of technology in responsible and useful ways. Dave Desforges. Profile | Archive ). Profile | Archive ). Profile | Archive ).

List 133

List Skills Consultant System 133