Remove influence

Ari Herzog

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Why You Should Care About Klout

Ari Herzog

As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored. Klout’s algorithm strives to measure a user’s online influence. Potential Influence. Personally, I prefer to think of Klout as potential social media influence.

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Stop Trying to Reach Me. Relate Instead.

Ari Herzog

Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience. Their influence. Their reach. Their willingness to act. Does reaching me matter, though?

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The Battle Between Opting In and Out

Ari Herzog

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. These companies never asked city leaders for permission to create these brand pages.

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Satisfying Saturday: 10 Blog Articles You Might Like Today

Ari Herzog

Danny Brown writes about the importance of loyal customers and online branding. Measuring online influence is crucial, argues Todd Van Hoosear, due to the 4 R’s. The introduction of Facebook Like has revolutionized how businesses can market themselves — and how customers can market those businesses. Lindy Kyzer, the U.S.

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8 Tips for Successful Business Blogging

Ari Herzog

Choose a domain to represent your brand. Related articles you may enjoy: Blogging with Influence in 5 Steps. You can spend 12 hours a day working on your blog but, if you’re not doing the right things, you’ll waste your time and lose potential customers. What are the best elements to include? Pick something that’s short and memorable.

Tips 144
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Monday Muse #1: Mitch Joel

Ari Herzog

None of that happens without the clients and we’re very lucky to be working with some of the most interesting brands that want to change, evolve and adapt their marketing. From speaking opportunities to a major book publishing deal to getting in front of some of the world’s most compelling brands. He’s the real triple-threat.

Training 142
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How Tools Measure Your Internet Life

Ari Herzog

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

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