influence Brands Related Topics 
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.
Adam Sherk
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. As with most social sites it is a good idea for brands to have an official outpost. Related posts: Does Google Want Brands in Your Social Circle?
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Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.
Adam Sherk
DECEMBER 17, 2013
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. The Most Popular and Active News Brands on Instagram. SEO Guidelines for Sponsored Content and Partner Links. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. Top Link Building Tactics for Publishers.
Adam Sherk
OCTOBER 14, 2015
Google PageSpeed Insights should be treated as no more than a rough proxy, especially because the scores are influenced in part by external resources outside of a publisher’s control. Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. So make sure to get it right.
Adam Sherk
AUGUST 21, 2012
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Annotations in the Search Results.
Adam Sherk
NOVEMBER 11, 2010
For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. The volume of tweets and when tweets occur (time of day, day of week) also have a strong influence on user retweets.
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