Adam Cohen

MARCH 30, 2011

Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …hearing a customer or business partner mention a recent blog post helped influence their decision. …seeing the sentiment from a social media monitoring tool improve over time.

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Social Media Sentiment Airlines Conference 244

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back? Related Posts.

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. How is our market share today vs. a year ago, and how will a new program help influence that? Do they care what kind of car they drive? More about this blog here.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

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Badge Disqus Web 2.0 Retail 201