Trending Sources

The Minimalist Approach to Brand Storytelling

Spin Sucks

Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?

Brands 134

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Every brand touch counts.

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.

Brands 115

Vine for Brand Marketing

Mindjumpers

Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?

Brands 110

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. Guest post by Liz Greene.

Using Storytelling to Strengthen Your Brand

Social Marketing Forum

Storytelling is one of the most powerful ways to breathe life into your brand. Brand marketing Content marketing emotional branding storytellingBy giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience.

Brands 142

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.

SEO 102

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. Redbull.

Extending Employer Branding Beyond the Workforce

Spin Sucks

The most successful cases of employer branding don’t just attract the brightest and best candidates, they use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers. Here Stephen Pritchard takes a look at three cost-effective ways businesses can extend employer branding beyond the workforce.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.

Brands 110

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Five Parts to Brand Storytelling I’m always amused that we all complain about how bad some of the messaging is from organizations, yet many of us get behind our computer screens and pump out crap no one wants to read. ” Which made me laugh out loud.

Brands 155

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not. infographic].

Brands 106

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?

Brands 132

What College Football Teaches Us About Brand Development

Spin Sucks

In 1997, when Phil Knight challenged a Nike design team  to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.

Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing.  Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.

Brands 102

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature will be available in late June.

Tools 50

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Infographic Social Media brands on social media consumer behaviour content management influencers for brands social media personalities user behaviour

Brands 112

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. The video app Vine is moving into a golden age. It makes it shareable and accessible.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Enjoy! 1. 

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly

Tools 135

Choosing a Brand Name to Fit Your Business

Spin Sucks

And the same might be said when you are choosing a brand name. Choosing a brand name is much the same. Entrepreneurs often think in the short-term—when it comes to choosing a brand name and otherwise. No doubt things happen and your company might pivot and change, but this is even more of a reason to focus on choosing a brand name with a farther reaching vision.

How to Build a Magnetic Brand

Convince & Convert

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Or ” It’s about connecting people to your slogans, images, and branding as a whole. Brand-Building Case Study. For the past six weeks, I’ve been looking at ways to use social to build a new brand called We Dig.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Content So what could possibly go wrong with brand publishing? This has made the brand iconic. But how do they do this effectively?

9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Follow these 9 easy steps to create engaging content for your brand: 1. Creating good content marketing material can be daunting.

Brands 118

10 Personal Branding Secrets to Use for Social Media

Sprout Social

If so, you could be missing out on the true personal branding power that social media holds. What Is Personal Branding? Personal branding is a marketing practice to build a brand around your career and personal name. And more importantly, how do you use social media to build your own brand? Tom Peters Author of The Brand Called You @tom_peters. https://t.co/YTWvjT7SIK

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. Ripe Social.

Brands 125

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

Brands 117

Take The Brand Spirit Test

Engaging Brand

Brands and humans have one thing in common; when young they want to be older and when older they wish they had the spirit of youth. Brands need spirit. Brands need spirit to connect with consumers. Young brands revel in being the outsider. Older brands forget what made them so great in the first place. Do you protect your brand spirit?

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Most important, building an emotional brand requires doing these things consistently.

Brand Experience through Web Design

Spin Sucks

By Neha Bawa Developing a seamless brand experience on your website takes time, patience, and a lot of tender loving care. effective web brand experience must be both well targeted and have uniform narrative woven across every customer touch point. This is true when using it to develop any brand collateral, especially a website.  How can I profile my audience?

Twitter Brand Pages are Pointless

Spin Sucks

Twitter introduces brand pages. P.S. If you have a client who wants a Twitter brand page, then by all means, make one. Social Media Twitter Brian Meeks Hootsuite Tweetdeck twitter brand pages twitter for tweetingToday’s guest post is written by Brian Meeks. Some people say it will be a game changer. Those people are idiots. Twitter provides a service I love. catnapfever.

Brands 103

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Coca-Cola accounted for nearly 14% of the 10.6 The U.S.

Brands 131

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

They trust their friends and family the most when looking for brand recommendations. Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score , which illustrates how likely someone is to recommend a specific brand or company. What does this mean for brand marketers? According to a U.K.

Brands 102