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Turning Passive Audiences into Brand Evangelists

Spin Sucks

The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? The Answer is Obvious. Three Myths and Facts About Using Data in B2B Marketing.

The Minimalist Approach to Brand Storytelling

Spin Sucks

Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?

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What’s YOUR Personal Brand? How (and Why) You Should Create One

Spin Sucks

We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. The post What’s YOUR Personal Brand? Related Stories A New Brand: Seven Things to Consider Now Boost Sponsorship Revenue with these Five Strategies How Experiential Marketing Can Take Your Brand to the Next Level. Can you do it. How (and Why) You Should Create One appeared first on Spin Sucks.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

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A New Brand: Seven Things to Consider Now

Spin Sucks

Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched  Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?

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Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not. infographic].

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Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Every brand touch counts.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. Probably not.

Extending Employer Branding Beyond the Workforce

Spin Sucks

The most successful cases of employer branding don’t just attract the brightest and best candidates, they use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers. Here Stephen Pritchard takes a look at three cost-effective ways businesses can extend employer branding beyond the workforce.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. This Have you thought about your personal branding strategy? How to define your own personal branding goals.

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.

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5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website. It’s important to have one, but simply having a website doesn’t make you a branding juggernaut.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.

Brands 103

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Five Parts to Brand Storytelling I’m always amused that we all complain about how bad some of the messaging is from organizations, yet many of us get behind our computer screens and pump out crap no one wants to read. ” Which made me laugh out loud.

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4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

Three Approaches to Effective Brand Storytelling

Spin Sucks

Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing.  Brand Storytelling is Framing One of the most important parts of effective communication is understanding the concept of frames. Here again, relate this back to message development and brand outreach.

Brands 104

A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. utilized Instagram Stories very effectively with its Sports Illustrated brand and the 2016 Summer Olympic Games.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. Redbull.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Good morning! Enjoy! 1. 

What College Football Teaches Us About Brand Development

Spin Sucks

In 1997, when Phil Knight challenged a Nike design team  to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. Guest post by Liz Greene.

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Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Infographic Social Media brands on social media consumer behaviour content management influencers for brands social media personalities user behaviour

Brands 104

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. The video app Vine is moving into a golden age. It makes it shareable and accessible.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly

Tools 138

Are Chatbots Right for Your Brand?

Ignite Social Media

With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you. If your brand is deeply tied to customer care like a service provider or travel company, chatbots could be a great way to quickly provide service to thousands of customers who may not need to speak with a live person.

Social Leaders Lift Their Brands

Blue Focus Marketing

Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong […]. This question has been hotly debated over the years.

9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Follow these 9 easy steps to create engaging content for your brand: 1. Creating good content marketing material can be daunting.

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How Experiential Marketing Can Take Your Brand to the Next Level

Spin Sucks

Experiential marketing creates brand experiences for your target audience. It immerses people in a physical experience, which can elevate your brand to another level. Let's look at brands that practice experiential marketing. The post How Experiential Marketing Can Take Your Brand to the Next Level appeared first on Spin Sucks.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. Remember, this is in just two weeks! I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. And guess what I found?

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.