Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Twitter. Jump to a Section. What Is Social Selling?

B2B 171

B2B Brands LinkedIn Groups 171

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Ignite Social Media

SEPTEMBER 5, 2023

Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Consumer Goods.

Twitter 103

Twitter Tourism Travel Education 103

SocMed Sean

JANUARY 25, 2022

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand?

Hashtag 130

Hashtag Twitter Trends Social Media 130

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 64

Report Atlassian Brands Sentiment 64

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. What is Twitter Spaces? Why use Twitter Spaces? How to start Twitter Spaces.

Conversation 133

Conversation Twitter Hosting Upcoming 133

Waxing UnLyrical

FEBRUARY 28, 2013

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. There is at least some certainty about what has been achieved.

Industry 250

Industry Marketing Construction Flickr 250

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Socialized

FEBRUARY 2, 2021

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. With Twitter developing, best practices have arisen for using the site. Here are few tricks to help the company thrive on Twitter and join the big league. How to Build an Account on Twitter.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Connect with him on Twitter.

Survey 185

Survey Industry Newsletter Press Release 185

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Unmetric

MARCH 2, 2017

However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. In this piece, we specifically look at metrics, content, and campaigns of 15 brands.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand. Meanwhile, some may specialize in certain functions.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

MARCH 4, 2021

The rapid adoption will continue forward in coming years,” says Jeremiah Owyang , an Industry Analyst & Founder Partner at Kaleido Insights. What Brands are on Clubhouse? Recently, the Kool-Aid Man made quite a splash when he announced on Twitter that he’d joined Clubhouse.

Brands 180

Brands Hosting Conversation Platform 180

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 94

Twitter Project Fashion Education 94

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. How Twitter trending topics work.

Trends 127

Trends Twitter How To Hashtag 127

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Before you start.

LinkedIn 166

LinkedIn Brands How To Training 166

Pixlee

AUGUST 2, 2021

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Social Media 86

Social Media Brands Content Guidelines 86

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. This list should also include industry-specific keywords.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

FEBRUARY 13, 2023

While the hashtag is most common on Twitter and Instagram, you can find it used all over the internet. Well, it often makes for perfect content for your brand. And if you’re expanding your reach, you’re introducing potential new followers to your brand. TBT stands for “Throwback Thursday.”

Brands 145

Brands HootSuite Hashtag Instagram 145

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand.

Brands 183

Brands Apparel Creative Commons Consultant 183

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With that, you can strengthen the groundwork for brand growth.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135