Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. Social 2011. Innovation through data and conversation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Or search specific domains, brands and topics for more extensive research. Fresh Web Explorer.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Decide on a tone and personality that represents your brand and your consumer. If done right, social media marketing provides enormous opportunities for businesses to promote their brand and products.

Platform 254

Platform Social Media Radian6 Press Release 254

Twist Image

DECEMBER 13, 2010

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. Brands love their corporate Facebook pages. on their page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Social Media Strategery

JANUARY 6, 2014

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. What words are used in association with our brand? Hard to figure out who does what, right?

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " It's certainly spiced up my recent conversations with people in the industry. Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Look under “E&# for “eye glasses.&# Only when you look under “O&# for “optometrists&# do you find what you need. Yep, let's get the bigger picture people!

Brands 145

Brands Content Social Media Consultant 145

Laurel Papworth

SEPTEMBER 30, 2015

Top 100 blogs for your industry. Top 100 blogs for your industry. Not recommended with small personal brands. Salesforce Marketing Cloud (Radian6) for CRM integration. Use the Feedly plugin for other people’s channels e.g Instructions: feedly in sproutsocial. Hootsuite for your own channels plus Hashtags and Lists.

List 40

List Social Media Tools Netvibes 40

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand.

Social Media 136

Social Media Attensity SM2 Radian6 136

Ari Herzog

SEPTEMBER 30, 2010

Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Linkedin workshops- building your online brand. Specialties : Specializing in public relations for consumer products and services in all industries.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? Thanks again Katie.

Social Media 157

Social Media Radian6 Strategy SM2 157

Janet Fouts

DECEMBER 27, 2011

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Shelly owns marketing and branding agency V3 Integrated Marketing. She’s smart, she says it like it is, and her insights on business and marketing are spot on.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Mindjumpers

NOVEMBER 30, 2011

That can be anything from your company or brand name, competitor names, words connected to your product or industry, or words connected to some important stakeholders or to important objectives. You always tend to use industry words. The difficult task is to figure out what words people might use instead of the industry words.

Data 239

Data Social Media CSR Nielsen 239

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? Become a source of industry news and information.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. It was certainly different from Radian6, where we were able to make a decision and move with it. Do you not? Turns on a dime.

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. 20 Free Social Media and Brand Monitoring Tools Worth Exploring by oneforty.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 161

Questions Social Media Consultant Education 161

Justin Levy

DECEMBER 6, 2009

I thought it may provide for an interesting read for you and may give you some insights or be helpful to you for application into your industry. Creating a listening station that allowed us to monitor for conversations across the web about us, our restaurant, our competition and our industry. link] Wausau To Go I am like the rest.

Social Media 153

Social Media Case Study Marketing Study 153

SocMed Sean

FEBRUARY 3, 2013

These should align with your overall company or brand marketing and customer service plan. If someone took the time to write it, respond to it. 17) Your social media strategy should consist of some core elements that should include (but not be limited to): An overall objective, or set of objectives. A set of tactics that can be measured.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. Or some sort of queuing mechanism, such that any brand related has to go through some sort of filter.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 23, 2012

To your point, there is the 60% void, and social is filling that void, with or without the input from businesses and brands. Because Landry’s itself as a brand is only a few of your restaurants, why don’t you tell the Social Pros folks some of the amazing eatery brands that you represent? Jay : Absolutely.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Measure social contennt performance, and monitor social media brand mentions.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. Good Social Media marketers are heavy users of Social Media.

Social Media 163

Social Media Marketing Consultant Communities 163

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We work with brands of all sizes from startups to Fortune 10 brands.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! Helps us all in the industry! Since I uploaded it to Slideshare, it’s been viewed 12,360 times.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. This episode features Katie Morse of Billboard. Listen Now. The RSS feed is: [link].

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

MARCH 4, 2014

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand. Those voices collectively shape the brand.

Review 205

Review Radian6 Guidelines Policies 205