Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Expert Endorsement: Industry experts are authoritative sources of social proof.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. build a strong brand identity. taking new courses and certifications for self-development.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Stays up to date with news and happenings within the industry. It’s simple.

Brands 100

Brands Loyalty Survey Exercises 100

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. It’s well worth a read.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Your brand’s visual presentation should be consistent across your entire online presence. Build a career page.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Focused messaging will help you create high-value content on your technology brand while ensuring that it resonates with your audience.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Brands today run on the attention economy. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Influencer Marketing Going Micro. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. They are sick of the hate, the profanity, the pointless MAGA-vs-“the resistance” diatribes, the bots and trolls, the whole outrage industrial complex. And it’s not just enterprise accounts.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. There’s no way (yet) for brands to build a presence there. Brands cannot use Clubhouse the way they have used other platforms.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. They give you access to user-generated content that can be used to promote your brand further. 2. Use Consistent Branding Assets Across Social Media. So don’t wait any longer—start forging a powerful online brand presence today!

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

NOVEMBER 27, 2018

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. It’s Okay to be The John Stockton of Your Industry. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MAY 9, 2019

In the B2B Marketing Outlook report, B2B buyers were adamant about their desire for sales to demonstrate experience with, and knowledge of, their industry. Be sure to maintain a presence on review sites specific to your industry, and don’t underestimate the power of customer testimonials on your own site.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

JUNE 11, 2013

Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites. News sites offer the opportunity to share customer success stories, what’s new with your product or service, even what actions your organization is taking to move your industry forward.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why. Link Counts. Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Engineering 196

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing B2B 204

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., measured by increases in direct web traffic and branded search visits). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregator 187

Aggregator B2B Paper.li Content 187

Webbiquity SMM

OCTOBER 7, 2014

Leverage Hashtags From Industry Events. If there is a major conference or Twitter chat that is relevant to your industry, take advantage. You’ll get in front of a brand new and intensely passionate audience for your content. Relevancy always increases click through rates.

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

JUNE 17, 2014

Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. but only 31% measure it against revenue”), and developing individual strategies for each social media platform.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

Tips 202

Tips B2B Journal Engineering 202

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. In proportional terms that’s just over 44% of the industry total. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s just not very effective and definitely not good for a brand’s image. Most of the time.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 18, 2011

Answers are likely to vary widely based on knowledge, perspective, industry etc., Answers are likely to vary widely based on knowledge, perspective, industry etc., Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. The image needs to look professional, be on-brand in terms of style, and grab attention!

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.

Yammer 198

Yammer Policies Social Media Case Study 198