Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Guest Post by Monika Jansen. Track results.

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Content Brands Findability Marketing 124

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 11, 2021

But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook. If you have friends/colleagues in the industry you think will benefit, do point them to my list. Thank you in advance!

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Upcoming News Consultant Hosting 251

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. That is the industry/niche. This is Part 1 of a two-post series. Is location important?

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. The industry can’t get it straight, nor can a good number of PR professionals.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Here’s some of what we discussed: Where to begin.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. That solution should be tied to your brand promise or unique value proposition.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

FEBRUARY 7, 2019

People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. But t-shirts are relatively cheap and a great way to build buzz, brand equity and links.

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Strategy SEO Overview Eventful 158

Waxing UnLyrical

AUGUST 1, 2019

Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis.

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Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. You may hear some complain micro influencers are not as savvy about the needs of the brand.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 11, 2019

So brands move on to the next agency that promises them something shinier or cheaper. If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. This often results in showing vanity metrics that don’t tie to bottom line results.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

MAY 17, 2019

Added to that, the industry will largely be focused on developing reliable algorithms to organize and structure the generated data to make it easier to gain valuable customer insights from the same. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

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Trends Survey Template Templates 175

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

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Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Other industries should take note immediately. Holistic media and commerce. Customer feedback system and process sophistication.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. How to Become a Leader in Your Industry Using Social Media. ” Brian Honigman , as he explores a “regimen to reap massive rewards” as a thought leader in your industry. ” 4.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

JANUARY 3, 2012

First, a little about why this matters for your brand. The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling.

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. She is currently a columnist for Inc.,

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Press Release Startup News Journal 100

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I did my first #measurePR there and got a promotion during a recession.

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Consultant Skills Research Industry 100

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. I happen to have a client whose personal brand is associated with hacking as well. If being different were the goal of your brand, very few brands would make money.

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Flickr Trends Buy Brands 194

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Does your brand message fit the network? You could find out that your overall brand message doesn’t even fit the nature of the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 4, 2016

Does using humor fit with your brand and brand voice? Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable. Is your type or brand of humor universal? Should I use humor if my company is B2C? What about B2B?

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Marketing B2B Meme Organization 100

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. People are already inundated with posts from brands; why would they want to see yours? But their Facebook Page has just 23 fans so far.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. He wanted to bring the brand to life in a physical space. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Great product.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! Image: Courtesy of Jamie R.

Industry 235

Industry Skills Blogger Travel 235

Waxing UnLyrical

JULY 1, 2011

JK Allen wrote a post about self-promotion from the personal branding sense. Don’t hesitate to brand yourself as “premier,” “only,” “favorite,” or “cutting-edge”—as long as it’s true without doubt in context. Clients in many fun sizes, industries, and locations reach her through the Web. Not until someone asks you.

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Tips Flickr Retail System 192

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. The buzz that shook the IT industry. It has been interesting to observe a big brand experimenting with a different recruitment strategy altogether. Disclosure: HCL is a client of my agency, Six Degrees PR. The initial buzz started through videos and banners.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

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Reputation Energy Influencer Review 100

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness. This is your opportunity to make your brand shine beyond sales.

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Policies Reputation Issues Social Media 100