Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Follows industry best practices. Highest Priority Criteria. Credentials.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

APRIL 12, 2011

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Louis Gray.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

As excited as we are about the new advertising possibilities on Facebook, the introduction of FBX doesn’t mean that brands should now do all of their Facebook advertising through the new exchange. Before GE, Ben held a variety of Marketing & Business Development roles in the e-payments industry, while working at Gemalto in London.

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. Do you have a dedicated team member to serve as an industry expert to the marketing team?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Does your business regularly attend industry conferences or trade shows? Industry-specific days of celebration are also great ways to acknowledge your online community.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. No doubt these changes will be discussed at local industry events near you, and you should know what is happening to achieve all-round success. This is a guest post by Joel Harrison.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Sure, if the company has a boatload of money and is able to pay for so much visibility all over my Facebook feed, I may notice and that brand awareness will be there. But that brand awareness isn’t trust. Don’t be that brand. Hell, there’s no contest. Maybe two or three people will buy.” ” Lame.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards. If the site is a well-known brand, you may want to include the brand name in the title tag. Follow Straight North on Twitter for industry insight and conversations. [

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

JANUARY 11, 2012

They generally fit well with large consumer brands, especially if they are existing clients. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. They work with B2B firms in industries such as military fire resistant clothes and food contract manufacturing. [

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Social and mobile profile calls to action?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

It was then that the penny dropped and I realized we had something special on our hands: in this age of big data and ubiquitous information, knowledge is very powerful and as an industry we’re very interested in people and their experiences and what motivates them. If you want to disrupt the market, don’t necessarily do something brand new.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Lack of industry standards. Most important, you want to see numbers relating to increases in non-branded traffic , because in the end that is what you are really trying to achieve with SEO. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Most people don’t just want to talk to a brand image. Write op-eds or letters to the editor in local or trade publications about industry issues they cover. If you really want your customers or other target audience to get (and stay) involved with your business through social media, get real.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Out of curiosity, given EA’s vast reach, how many community managers manage the Electronic Arts various brands and products? I’m always looking to my colleagues from around the industry for ideas and info. The gaming community can be an extremely passionate bunch who love and who hate. We embrace them all.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Not only that, They are making to outsmart other provider of the same nature of services.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. If you’re in this industry in some capacity, please participate — it doesn’t take too long. If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

In Search Retargeting Land, we’ve got a few key players: Brands. Brands have a clear mission: spread brand awareness, recruit new customers, and drive sales. Increase Brand Awareness. That doesn’t help spread your brand awareness one inch. Main Characters.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

MARCH 31, 2008

I started writing for some of my favorite blogs in the industries and topics I’m most passionate about. Keen branding choice with the logo. I went to the West Coast for the first time to attend search engine conferences, with trips to Seattle, San Jose (twice!), and Las Vegas. The ‘rss guy’ on the can is AWESOME.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 4, 2010

They set the trends for the industry. izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC. « Tur?t t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree. love the roger smith. would hang there every night if I could.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 27, 2008

All three sites at the centerr of this analysis sit within the online marketing and search industry. On the other hand, Sphinn is a professional network dedicated to industry news. Others want massive brand exposure. Subsequently, Sphinn is perhaps the most relevant niche social network on the web. Good research, as always!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Now consider your industry. I’m sure the internet marketing industry isn’t alone in this regard. In due time, that started to change as I built face-to-face relationships with co-workers and then started building friendships in the industry. My industry (internet marketing/blogging) connections (who are 99.7%

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital. How does it work?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. Good Social Media marketers are heavy users of Social Media.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MAY 22, 2012

In the end, you’ll be sure to generate some laughs and hopefully a brand new and growing crowd of customers. She is an industry veteran who has managed strategic marketing and other efforts for companies small and large. [ Post your meme on all of your social media sites, get friends to share it, and let the web do the rest.

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Blogosphere 278

Blogosphere Blogger Comments Tips 278