Socialized

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9 Twitter Best Practices for Business

Socialized

Take a moment to look at the right hashtags of your industry when designing your company Twitter account and see what types of tweets this hashtag holds and change its contents accordingly. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter. Best Tips to Use Twitter for Business.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center. This is a story of the breakdown of customer culture.

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Five Social Media Predictions for 2010

Socialized

What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. PowerPoint is ubiquitous.

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The Ultimate Guide to Social Media Listening

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The most messages are about products, brands, companies, and CEOs than you would think. Do you not want to hear what the brand is all about? They are usually branded, names of items, personal names, titles of books, etc. Alert Set Up for the Brand. Go to the analytics to get a complete picture of where you are as a brand.

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Tips for Using Facebook Fan Pages

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Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. They need a reason to come back.

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