Small Business Mavericks

DECEMBER 18, 2015

Brand management is not just a skill you should hone. Here are five ways to manage your brand more effectively–online and off line. In other words, what sets you apart from other brands within your industry or niche? In other words, what sets you apart from other brands within your industry or niche?

Brands 70

Brands Skills Types Industry 70

Small Business Mavericks

JUNE 16, 2011

11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands. So what industries are represented? Obviously, if you are in the clothing or fashion industry, then it looks good for you. 12% research travel offers or holiday destinations. Electrical goods = 39%.

Social Networking 182

Social Networking Sites Fashion Small Business 182

Small Business Mavericks

OCTOBER 10, 2014

The industries represented are diverse, and the company size varies from startup to Fortune 1000. This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent. Size Does Not Matter. Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

OCTOBER 3, 2014

In other words, there’s no need to build out a content calendar months in advance because sticking to it strictly won’t allow for you to address current events as they pop up in your business and industry. Big brands may get away with telling stories. Do you have a story to tell? Besides, what kind of story will you tell?

Content 111

Content Marketing Small Business Authentication 111

Small Business Mavericks

JANUARY 29, 2016

This is important if people are searching for your brand. By finding your social media accounts in the search engines, you ensure that people who are already aware of your brand are finding you. Branding – Of course, that requires that people get familiar with your brand.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

JANUARY 26, 2015

Content calendars are great ways to see the big picture of your planned content and make sure it integrates with your brand. The way that message is communicated is part of your brand, whether you planned it or not. Will a casual-slang type visit your sophisticated industry-jargon site and feel like you lied? Poor Planning.

Content 70

Content Small Business Industry Types 70

Small Business Mavericks

SEPTEMBER 14, 2015

So here are 5 key components that your website should have no matter what niche or industry you are in. Branding Elements – Design is an obvious one. Not only should your website be attractive, but it should contain design elements that reflect your brand. The 5 Key Web Design Components.

Wikipedia 70

Wikipedia Engineering Sites Influencer 70