Firebelly

DECEMBER 5, 2013

Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. Content Marketing/Brand Journalism is the new way.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Firebelly

MAY 22, 2017

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Contests are an excellent way to get people to engage with your brand because, well everyone loves a chance to get something for free! This is a great way for your brand to reach audience outside of your current reach.

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

NOVEMBER 23, 2011

“What are the best days and times to update my brand’s Facebook page?” Thursdays & Fridays (& depends on your industry). We hear this question all the time. ” Before I share our response, let’s look at what various studies & reports across the web have to say. Saturdays at Noon. 9am & 8pm.

Facebook 192

Facebook Study Communities Report 192

Firebelly

NOVEMBER 7, 2013

And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. So far Twitter has had no problem attracting users from the marketing world.

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

FEBRUARY 7, 2011

By Michael Stelzner I recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com. In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Social Media 196

Social Media MySpace Advertising Sites 196

Firebelly

OCTOBER 17, 2013

During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. It’s very difficult work mainly because of the complexity of how people think, search, find, and interact with brands. And already, insights are emerging.

Data 166

Data Social Media Tips Marketing 166

Firebelly

NOVEMBER 28, 2011

5 Tips On How Your Brand Can Leverage Social Media For Cyber Monday. Based on Buddy Media’s latest research report, “A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts,” here are five things that can help make your Cyber Monday content stand out. Get Social on Black Friday and Cyber Monday.

Social Media 157

Social Media Retail Statistics Feed 157

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? account=hotels&page=industry. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Firebelly

DECEMBER 18, 2011

From a trademark perspective, issues arise with respect to infringement of another’s trademark rights when using a new brand name or slogan (due to a failure to conduct a proper knock-out search) and a misunderstanding of how to properly use marks in comparative advertising. Bonus Video on the need to monitor your brand online.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. Having trouble reading this image?

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

JULY 1, 2010

  This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites. Having trouble reading this image? View an alternate.

MySpace 140

MySpace Paid Search SMS Syndication 140

Firebelly

NOVEMBER 3, 2011

I’m also working with a major tech company on social media efforts, doing some fun “techertainment” projects with some awesome people in the industry, and editing some tech books when the schedule allows. Oh, just hanging out with Nicki Minaj and stuff; you know, the usual. Are you a social being in person?

Social Media 216

Social Media API Marketing Mobile 216

Firebelly

AUGUST 8, 2012

A lot of marketers make the mistake of trying to get customers to use the “official” language of the brand and industry, rather than adopting the language of the audience. Most importantly, what terms and keywords are they using to talk about those issues?

Curation 194

Curation Publishing Content B2B 194

Firebelly

FEBRUARY 24, 2010

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account. Having trouble reading this image?

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

DECEMBER 23, 2011

It is the most meaningful example of humanization (and an embodiment of brand values) that I’ve seen in a very long time. It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef? “I’m just a friendly guy who loves people”, said Shashi.

Domain Name 243

Domain Name Small Business Training Campaign 243

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR. The service was questionable. Having trouble reading this image? View an alternate.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

OCTOBER 2, 2012

I would even recommend solutions that I didn’t provide, helping our company become one of the leaders in our industry for that particular product. Even when it comes to personal branding, again you’re not telling people how awesome the product (you) is. If people had questions, I answered them.

Education 176

Education Marketing Content Construction 176

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. Can One Bad Tweet Taint Your Brand Forever? Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 5, 2010

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs. Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

DECEMBER 27, 2012

” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. Are you monitoring your brand with an @ symbol and without? Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.”

Banking 196

Banking Apple Software Industry 196