Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. What do they have in common?

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

DECEMBER 4, 2017

As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Say hello to super-sized bonfire, complete with branded logs and paid pyrotechnics. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

DECEMBER 4, 2017

As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Say hello to super-sized bonfire, complete with branded logs and paid pyrotechnics. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

AUGUST 16, 2011

Yes, it’s just a novel ( not a particularly good one , frankly) but things like this shape peoples’ perceptions of the PR industry, so I feel compelled to point out a few things for the record: The world’s top media won’t all cover your brand new conference.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

FEBRUARY 16, 2016

The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. Social media is quickly pushing brands in the “media” direction and away from “social” – the thing that attracted many people to want to connect with companies in the first place.

Mobile 105

Mobile Trends Compete Loyalty 105