Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do they care what kind of car they drive? The CMO will also want to know the data.
Adam Cohen
MAY 2, 2011
In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers. No one knows the business better, the brand better, or the customers better than people who work at the company. Some Brand Haiku Humor (7). Related Posts.
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Adam Cohen
SEPTEMBER 2, 2010
A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. Brand Fusion: Creative, Search and Media (4).
Adam Cohen
AUGUST 24, 2010
Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back? Let’s Hear From You.
Adam Cohen
APRIL 12, 2012
The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.
Adam Cohen
MARCH 30, 2011
With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.
Adam Cohen
AUGUST 10, 2010
Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. Brand Fusion: Creative, Search and Media (4). A Google search on “social media snake oil&# returns over 187,000 results.
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