The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. product innovation, branding and awareness, links for SEO benefit), though that value may be difficult to quantify.
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