Direct Marketing Observations

JANUARY 20, 2010

At the same time Hubspot put out it’s 3rd state of The Twittersphere report. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 109

Team Hubspot Marketing SMS 109

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Hootsuite

APRIL 12, 2021

And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MAY 5, 2021

Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. Understanding customer sentiment. That’s because social media is totally transparent as customers sound off on brands and what they like (or dislike) about any given product. Social media posts.

Data 117

Data Marketing How To Collaboration 117

Oktopost

DECEMBER 5, 2022

Enhance brand awareness and brand search. Social media is likely a big part of the digital marketing strategy of any brand. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Backlinks from social media. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Gauge positive and negative sentiment from audiences. Public relations professionals’ technology toolkit expands.

Statistics 107

Statistics Skills Analytics Press Release 107

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

B2B 124

B2B SEO Travel Hubspot 124

Buffer Social

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. This can be invaluable if you’re trying to maintain a consistent brand across multiple profiles. Brand Grader. Brand Grader will grade your brand’s presence online. It will even gauge sentiment.

Social Media 70

Social Media Marketing URL Metrics 70

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

MAY 29, 2013

This goes for both performance marketers (where I’d place myself) and brand marketers. Instead, brands are left with impressive amplification metrics, but no real ROI. After all, it’s the customer that influences how successful – or not – a brand is. Did it disrupt or enhance our brand message?

Influencer 146

Influencer Marketing ROI Hubspot 146

Writtent Blog

MARCH 29, 2013

Don’t be a words lyricist, a sentimental student, an outlandish lie-teller, or a senseless humorist. Bottlenose , HubSpot , SocialMention and other instruments work great to fill your company’s annual reports, new industry analysis or case studies ! How Pinterest Helped a Mom Win Major Brands as Clients.

Google 69

Google Content Flipboard Marketing 69

Webbiquity SMM

AUGUST 23, 2010

Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value. Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

FEBRUARY 23, 2023

Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. These efforts support a more cohesive brand experience that spans beyond a single channel. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment.

Social Media 110

Social Media Brands Press Release Sentiment 110

Sprout Social

FEBRUARY 21, 2024

This gives you the most up-to-date insight into how people perceive you and engage with your brand. Customer insights Customers today are pickier about where they spend their money and which brands they trust. They like brands that understand how they think and feel. Table of Contents What is business intelligence reporting?

Report 104

Report Data Hubspot Metrics 104

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Free 30-Day Trial 2.

Comparison 76

Comparison HootSuite Hubspot Price 76

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Let’s dive in.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

AUGUST 17, 2023

More info: Hootsuite vs. Sprout Social Buffer Buffer is another social media management tool that helps individuals and brands schedule, publish, and analyze their social media content across various platforms. Good for: Enterprise-level businesses, global brands. See full pricing here. Pricing: On request.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Hubspot is probably one of the more recognizable names in marketing technology. With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. Lacks tools for analytics and sentiment tracking.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. Prioritize brand awareness.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

JULY 30, 2018

Quick question: how does your brand’s social presence stack up against your competition? And so if you want to accurately measure your brand via social, you need to measure yourself against metrics that makes sense. As a competitive benchmark, your brand’s engagement rate is much more important. The reality?

Brands 78

Brands Analysis Sentiment Metrics 78