Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Statistics Mobile comScore Marketing 108

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

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Brands Facebook Guidelines Conversation 279

Webbiquity SMM

FEBRUARY 2, 2016

Branding Bricks ). By 2019 mobile advertising will represent 72% of all US digital ad spending. The top four channels for increases in digital marketing spend last year were email marketing (61% of marketers increasing spending on this channel), social media (49%), mobile marketing (40%), and SEO/PPC (38%). MediaPost ).

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Hubspot Marketing B2B Survey 100

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. T-Mobile, the Reception We Were Looking For. Click To Tweet.

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Campaign Marketing B2B Conference 147

Firebelly

MARCH 28, 2016

For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. You can also see how your Facebook page compares to those of similar brands. Get your Facebook audit here.

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Social Media Tools Hubspot HootSuite 100

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

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Team Conversation Social Media Instant Messaging 140

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Learn from those who are bigger, faster and stronger.

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Conversation Retail Hubspot Buy 260

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Starting an ecommerce referral program with brand ambassadors. Leading brands in ecommerce often employ shoppable UGC galleries on their ecommerce site, letting site visitors shop directly from real pieces of customer content.

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UGC Marketing Mobile Review 52

Twist Image

SEPTEMBER 26, 2015

Mobile, social and ideal production facilities. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. Tags: brand. Three Billion Content Views Per Month. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Here it is.

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Publishing Hubspot Content Mobile 40

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower.

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B2B LinkedIn Tips Marketing 148

Ignite Social Media

MARCH 25, 2021

Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Just a focus on doing interesting things that we felt would be brand building. Clients who we worked with at one brand take us to another, for example. Paid advertising on social media was still 4 years away. So we were very early.

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Social Media Advertising Team Hubspot 172

Writtent Blog

APRIL 25, 2013

Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). Tweet (Source: Hubspot ).

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Statistics Hubspot comScore Sysomos 111

Buffer Social

NOVEMBER 1, 2018

A quick (unscientific) look at a few brands seems to tell the same story: Airbnb has 3.3 HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). (Oh, The rise of vertical mobile videos. One, videos are going, if they are not already, mobile. It’s a new format.

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Small Business Instagram Film Mobile 101

Buffer Social

MAY 30, 2023

Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service. But that’s not very creative or sustainable.

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Video Film Meme Trends 76

Later

FEBRUARY 16, 2021

With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. However, finding the right LinkedIn strategy isn’t always easy, and it can take some trial and error to find what works for your brand. Humanize Your Brand. 8 Ways to Use LinkedIn for Business.

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LinkedIn Hashtag Insurance Hubspot 70

Janet Fouts

OCTOBER 21, 2014

Here are a few of the apps that allow my business to be mobile, always on, and productive wherever I am and almost all work across multiple devices, crucial for a mobile workforce. BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard.

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HootSuite Conference Project Hotels 137

Likeable

FEBRUARY 11, 2019

Mobile and/or text messaging ads. • Laura Fitton of HubSpot has a saying: “Your entire social media strategy can be summed up in two words: Be useful.” Sure, even a poorly conceived message can generate some web traffic, phone calls, awareness, or even sales, but it can also erode your brand. Flyers handed to you on the street.

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How To Hubspot Advertising Instagram 84

Convince & Convert

FEBRUARY 28, 2012

They possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. The Marketing Agency Blueprint (Wiley), pp.

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CPM Compete Marketing Hubspot 137

Firebelly

MARCH 19, 2010

Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week. Having trouble reading this image?

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Social Media Hubspot Marketing Paid Search 100

Socialmedia.biz

SEPTEMBER 11, 2018

With an average person using 7 social media accounts , it comes as no surprise that marketers and business owners everywhere are flocking to these platforms to create brand awareness, interact with the existing audience and attract new customers, amongst other things. According to Statista , there are almost 2.4

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Social Media ROI Influencer Campaign 93

Buffer Social

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Marketing Grader will give you an overall score for your website, based on four categories: Performance Mobile SEO Security. This can be invaluable if you’re trying to maintain a consistent brand across multiple profiles.

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Social Media Marketing URL Metrics 70

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. It’s also extremely flexible; top brands like Alo Yoga and Lamps Plus use Pixlee’s CRM platform to collect, manage, publish, and measure success from UGC across their marketing channels.

Social Media 52

Social Media UGC Marketing Influencer 52

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Because people are messaging on their mobile devices more than they’re using social media. To learn more about getting started with chatbots, check out this summary from Hubspot.

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Social Media Hubspot Groups Groups 56

Keyhole.co

JANUARY 27, 2023

Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. YouTube monetization also allows brands to increase ROI directly with their own channel. Automate your marketing processes Managing a brand’s multiple social media accounts isn’t an easy task.

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ROI B2B Social Media How To 52

Pixlee

DECEMBER 1, 2017

It has proved that mobile gadgets are major influence in customer engagement and interaction with brands. Countless micro-moments stimulate the impulse to reach out for our mobile phone, from looking up how you might achieve your goal of purchasing a home, to finding out if your local market carries a specific item.

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Trends Strategy Marketing Hubspot 40

Writtent Blog

MARCH 29, 2013

As mobile ads grow, small businesses are going to benefit sufficiently by switching your bids from computer to tablet users. Moreover, it’s possible to bid on those mobile users who are closer to your physical location. How Pinterest Helped a Mom Win Major Brands as Clients. She has 254,300 followers on Pinterest !

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Google Content Flipboard Marketing 69

Convince & Convert

AUGUST 13, 2015

FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. Get Really, Really Creative Content.

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Content Crowdsourcing Marketing Hubspot 60

Convince & Convert

MAY 29, 2013

This goes for both performance marketers (where I’d place myself) and brand marketers. As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Instead, brands are left with impressive amplification metrics, but no real ROI.

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Influencer Marketing ROI Hubspot 146

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

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Social Media Foursquare Journal Flipboard 140

Rebekah Radice

AUGUST 27, 2016

Just look at how mobile is changing the way we browse the web. billion monthly active users on mobile , they decided to develop “Instant Articles,” allowing brands to publish articles to the app that load with unprecedented speed. Want to see how you can add them to your WordPress or Hubspot website?

Facebook 60

Facebook RSS API How To 60

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

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Video Engagement Facebook Mobile 111

Buffer Social

NOVEMBER 7, 2017

Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Posting frequency is not as important as posting consistency.

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Study Instagram Hashtag Research 111

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

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HootSuite Brands Price Collaboration 111

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Liz is the founder of SOBCon, a brand strategist and leadership trainer based in Chicago.

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Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Social Media Hubspot B2B Marketing 229

Writtent Blog

SEPTEMBER 3, 2013

There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.” HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works. 2 Minutes – Check Google Alerts for Brand Mentions.

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Conference Marketing Hubspot Metrics 72

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. IRCE: Forward Mobility. February 10-12, 2014.

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Conference Marketing Education Hubspot 60