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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

Hubspot 110
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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand. Pricing: Free. G2Crowd Rating: 4.2.

Tools 101
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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. What is B2B SEO? Promote the content.

B2B 123
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Top 10 Brand Marketing Solutions

Oktopost

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62
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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . Metadata on Twitter.

Content 54
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The Top 10 B2B Marketing Software Solutions

Oktopost

Demand Generation software makes it easier for marketers to create content and experiences that engage audiences and boost interest in your brand. HubSpot Sales Hub. Small businesses in need of a powerful CRM solution that won’t use up their budget should check out HubSpot’s free platform. Leadfeeder. Type: Demand Generation.

B2B 112
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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

As brands increasingly turn to content marketing, the volume of content available on the internet continues to expand drastically. In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Add Metadata. Content Marketing = Guaranteed SEO. Tag Sparingly.

SEO 85