Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 107

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

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Social Media Marketing Hubspot Trends 178

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

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Hubspot How To Loyalty Resources 96

Buffer Social

NOVEMBER 1, 2018

A quick (unscientific) look at a few brands seems to tell the same story: Airbnb has 3.3 HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). Let me share why. (Oh,

Small Business 101

Small Business Instagram Film Mobile 101

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Hubspot Marketing B2B Survey 100

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently.

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B2B Content Syndication SEO 95

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

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Brands Hubspot Project Chemicals 79

agora pulse

SEPTEMBER 28, 2017

The following is a guest post by Max Greene of Muffin Marketing. We don’t need to tell you just how powerful social media can be for your small business, but sometimes it can feel as though you’re only talking to robots. The Muffin Marketing Twitter direct message inbox. Don’t automatically follow people. And that’s fine.

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Social Media Brands How To Review 120

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

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Review TweetBeep Tools Twitter 189

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

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Tools Hubspot B2B Price 98

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

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Statistics Hubspot comScore Sysomos 111

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Pick 4-5 competitors, including brands that are bigger and smaller than yours. Coschedule template.

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Social Media Strategy Guidelines Template 113

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Source: HubSpot ). Mobile Marketing Statistics on Technology. There are 6.8

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Statistics Mobile comScore Marketing 108

Later

NOVEMBER 28, 2018

When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd. How would you describe your brand?

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Instagram Template Templates Brands 62

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. It also includes engagement on the page or post.

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B2B SEO Travel Hubspot 122

yMarketingMatters

FEBRUARY 26, 2014

Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. This will help you get your brand name out there and grow your followers. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts].

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Twitter Repository Hashtag Statistics 235

Later

FEBRUARY 16, 2021

To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. To help you get started, we’re sharing 8 ways to use LinkedIn for business: . Humanize Your Brand.

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LinkedIn Hashtag Insurance Hubspot 70

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

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Lurker Klout Policies Consultant 203

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

MARCH 29, 2013

Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.

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Google Content Flipboard Marketing 69

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

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Conference Social Media Price Hubspot 103

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. with HubSpot’s aesthetic.

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Hubspot eBook Widget Case Study 93

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Connect with her on Twitter. Ohio Growth Summit.

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Conference Eventful Small Business Hubspot 131

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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LinkedIn Tips B2B Findability 189

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

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Class Skills Social Media Marketing 40

Writtent Blog

DECEMBER 15, 2023

Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it. So what is inbound marketing? Is Inbound Marketing Right for You? What’s not to love about that?

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Hubspot Marketing Wikipedia Knowledge Base 94

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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HootSuite Brands Price Collaboration 108