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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense. Hubspot: Google Changes Algorithm to Punish Content Farms. Let’s get to it! The Guardian: Churnalism or news? Back up your life.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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Disruption Of Disrupted

Twist Image

It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event. journalism. I know many of the named (and secondary) characters described in the book. disruption.

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Just Say "No" To Content

Twist Image

This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. and that's a whole lot of brands and individuals pumping out the content. Your brand needs to step away from the content marketing machine. . It's doubtful.

Content 40
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This Week in Social Media – 6/5/2013

Social Media Marketing

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. Hubspot has the answer. News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Ellen McGirt. Elise Segar. Gail Nelson. gail_nelson. Gini Dietrich. ginidietrich.

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20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know

Writtent Blog

Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition. Depending on how overused the phrase you’ve picked is, a reader could perceive your brand as lazy, or decide to tune you out entirely. How do your brand’s ideal customers talk?

Tips 111