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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless.

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Does My Business Need to be on Twitter?

yMarketingMatters

This will help you get your brand name out there and grow your followers. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers.

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